DCI Hotel Block | The Mining Exchange Grand Hotel & Spa

First time attending IN THE GAME, or need a refresher? Check out our Attendee Guide!

WHAT IS IN THE GAME // DCI's Vibrant Downtowns Event, IN THE GAME, is a three day interactive educational experience for rural downtown champions. The conference focuses on harnessing national, state, and local resources to expand the way our downtown champions think about attracting tourists, engaging locals, and provide real problem solving opportunities to help overcome challenges. Just as downtowns are much more than simply a tourist stop, IN THE GAME is much more than a conference.

  • CONFERENCE HIGHLIGHTS // IN THE GAME’S structure is also uniquely choreographed to establish a dialogue, network, and solution-oriented approach to challenges and action. IN THE GAME platforms will keep you talking and learning together!
  • GOVERNOR’S AWARDS FOR DOWNTOWN EXCELLENCE // Downtown Colorado, Inc. is honored to celebrate a series of projects nominated by our members in several categories such as Partnership, Person, Place, Plan, or Project.
  • PITCH SESSION // Downtown Colorado, Inc. Challenge Communities pitch ideas to a panel of innovators and financiers to build experience in sharing ideas to turn challenges into opportunities.
  • KEYNOTES & COLORADO BRIEFS // Dive into interest areas and inspire participants with short dynamic talks highlighting innovative work by Colorado leaders who share their story and their passion.
  • SPONSORED DINE AROUND LUNCHES & TOURS // Showcase exciting restaurant and project concepts and include informal discussion. Tours may include breweries, public arts, hotel redevelopment projects, etc.

Keynote Speakers: 

Roger Brooks // Destination Development Association

A futurist and innovator, Roger Brooks has assisted nearly 2,000 communities with their branding, tourism, downtown development and marketing efforts during his distinguished career, which spans more than 35 years. He is one of the most recognized and frequently quoted experts in the field of destination marketing—a field that includes almost everything that makes a city a better place to live, work and visit.

Betsy Markey // Office of Economic Development + International Trade

Betsy Markey was appointed by Governor Jared Polis to his cabinet as Executive Director of the Colorado Office of Economic Development and International Trade in January 2019. She has over 30 years of leadership experience in government and the private sector. She has worked in four federal agencies - the U.S. Department of the Treasury and the Department of State, and most recently as an Assistant Secretary in the Department of Homeland Security, as the Regional Administrator for the western U.S. for the Small Business Administration. In 2008, she was elected as a member of Congress from Colorado's 4th Congressional District and served on the Transportation and Agriculture Committees. In the late-1980’s, Betsy and her husband launched a successful technology company, Syscom Services. The firm has been ranked in the Inc. 500 listing of America’s fastest-growing private companies. She also owned and later sold a coffee/ice cream shop in Fort Collins called Huckleberry’s.

Negin Singh // Santa Monica Pier

Negin Singh is the Executive Director of the Santa Monica Pier, where she leads the team in pier programming, activations, installations, leasing and more, all towards upholding the pier as a relevant world-class destination that is free and open to its 10 million annual visitors. In 2019, her team began Santa Monica's first ever city wide PRIDE. In her time at the pier, she has reimagined the Twilight Concert Series from a one stage event to a 3-stage, expansive arts and culture festival, created he Pier's annual holiday program, started a summer kickoff festival with over 30K in attendance, and more. She is also the founder and former CEO of cARTel: Collaborative Arts LA, an experiential production company creating immersive experiences (BROKE LA, No Budget Film Festival) that focus on storytelling, discovery, and impact. Negin previously served as the Director of Inspiration at Augmented Reality company DAQRI, bringing new technology to life through cutting edge experiences. 

Nita Mosby-Tyler // The Equity Project, LLC.

Dr. Nita Mosby Tyler is the Chief Catalyst and Founder of The Equity Project, LLC – an organization designed to support organizations and communities in building diversity, equity and inclusion strategies. She is the former Senior Vice President and Chief Inclusion Officer for Children’s Hospital Colorado and the former Executive Director of the Office of Human Resources for the City and County of Denver – the first African American woman to hold either of those positions. Dr. Mosby Tyler, a consultant accredited by the Georgetown University National Center for Cultural Competence, is nationally recognized for her equity work with non-profit, community, government and for-profit organizations. Dr. Mosby Tyler has had a strong academic presence in Colorado as a popular guest lecturer at The University of Denver, University of Colorado, Regis University and many other social, political and community organizations. Dr. Mosby-Tyler has a vast, 32-year background in human resources, diversity & inclusion, training and operations management. She has held leadership roles at AT&T, Kaiser Permanente, the McKesson Corporation and Statline. Dr. Mosby Tyler holds a doctorate in the field of Organizational Leadership, a Master degree in Management and a Bachelor of Science degree in Education.

Colorado Brief How-To Speakers


      Mallory Baker              Abigail Baum                  Peri Bolts                  Sarah Dallas           Patience Kabwasa          Ben Levenger                 Don Niemyer


                      Franco Pisani             Castle Searcy                  Bill Shrum                     Nat Stein                 Claire Swinford              Steve Wood

Dine Around Sessions

The Seven Ingredients of an Outstanding Downtown | Roger Brooks | Destination Development

Opportunity Zones + Rural Colorado | Erik Jenson, Brownstein Hyatt Farber Schreck | Jack Tiebout, OEDIT

Fostering a Climate for Social Enterprise | Jonathan Liebert, Colorado Institute for Social Impact | James Proby, The Men's Xchange

Turning Main Street Challenges to Opportunities | Scot Hunn + TJ Dublac | Hunn Planning

Community Wealth Building | Paul Bindel | Doghead Creative

What District is Right for Me? | Rick Kron, Spencer Fane | Troy Bernberg, Northland Securities

Leveraging Brownfield Clean Up | Colorado Department of Labor and Employment (CDLE)

Maximizing the Return on Engagement in Small Communities | National Research Center / Polco

Understanding Development from Concept to Construction | Mike Scholl + Matt Ashby | Ayres Assoc.

Cooperatives and Local Food | Bill Stevenson | Rocky Mountain Farmers Union

Starting Up Rural Resilience | Stanley Lindstadt, Startup Colorado | Greg Thomason, OEDIT

Three Times the Charm: A DDA for Downtown Loveland | Loveland DDA

Tools for Property Clean Up | Colorado Dept. of Public Health & Environment

Building Community through Film + Theater | Britta Erickson + Kevin Smith | Denver Film

Thriving Retail for the Next Generation | Downtown Partnership of Colorado Springs

Local Tours

Telling your Story in Pictures: Architectural Photography 101 Tour | Caleb Santiago Alvarado Studio

A Retail Real Estate Revolution: Rethinking Retail Square Footage to Create New Experiences in the Age of E-commerce  | Downtown Partnership of Colorado Springs

Colorado Springs Urban Renewal Bus Tour | Jariah Walker | Sponsored by City of Durango and AURA

US Olympic & Paralympic Museum Tour (5:30, 5:45, 6:00) | US Olympic Committee 

Art to the Rescue | Claire Swinford | Downtown Partnership of Colorado Springs + Jerry Cordova | City of Colorado Springs Water Division

Form Based Code: Toward a Better Urban Environment | City of Colorado Springs Urban Planning Director

Modern Office for a Modern Workforce | Downtown Partnership of Colorado Springs

Creative Corridor of Old Colorado City + Manitou Springs | DHM Design + Bohannan Huston | This is a combined lunch + tour

Gold Hill Mesa: Building a Smart Community from the Ground Up | Gold Hill Mesa | This is a combined lunch + tour 

Plenaries + Briefs

Wednesday Colorado Briefs | “How to” Talks

  • The Value of the Curb | Mallory Baker | Walker Consultants
  • Feeding a Neighborhood Renaissance | Franco Pisani | OCC Partnership
  • Moving a Ballot Issue | Manitou Arts Center (MAC)
  • Activating Alleys and Public-Private Partnerships | Castle Searcy | Denver Alleyway Project
  • Making Social Media Work for You | Bill Shrum | Town of Eagle
  • Creating a Collaborative Coffee Culture | Don Niemyer, Story Coffee | Abigail Baum, Loyal Coffee

Thursday Colorado Briefs | “How to” Talks

  • Short-Term Rentals for Small Communities | Sarah Dallas | Leadville
  • Creating Curated Experiences to Draw New Patrons Downtown | Claire Swinford | Downtown Partnership of Colorado Springs
  • Property Due Diligence | Ben Levenger, DT Redevelopment
  • Innovate for Community Health | Patience Kabwasa + Nat Stein, Colorado Springs Food Rescue | Steve Wood, Concrete Coyote
  • Curating Artisan Retail and Marketplaces | Peri Bolts, Eclectic Co.

Making Trends Work for You | Brad Segal, Progressive Urban Management Associates | Michelle Kobayashi, National Research Center

Colorado Experience Economy SummitBrian Corrigan / Artist, Designer, Entrepreneur and Creative Placemaking Strategist; Troy & Sara DeRose / FIXER Brand Design Studio; David Ehrlich / Denver Theatre District; Phil Kirshman / Cornerstone Capital Group; Alice Loy / Creative Startups; Dominick Sekich / Moye White; Negin Singh / Santa Monica Pier

Elements of Equity | Nita Mosby-Tyler | The Equity Project, LLC. 

Interested in sponsorship opportunities? Contact Will Cundiff,, or call 303.282.0625


Powered by Wild Apricot Membership Software